UX Audit: Reepl

Chrome Extension & Dashboard

Project Overview

Goal: Identify and resolve usability issues impacting user adoption and engagement.
Key Issues: Confusing navigation, unclear CTAs, task failures, and lack of onboarding guidance.
Solution: Streamlined sign-up, better AI-generated content, clearer CTAs, and guided onboarding.
Impact: Improving UX can boost retention, feature adoption, and trial-to-paid conversions.

Objective

Reepl needs to deliver immediate value to new users to prevent churn. This audit identifies pain points and missed opportunities to optimize user experience, engagement, and business impact.

The Problem

Early friction in sign-up, navigation, and unclear feature explanations prevent users from adopting Reepl effectively. Addressing these usability issues will increase retention and trust.

Scope

The audit focused on flows essential for first-time success and long-term retention, covering:

Chrome Extension

Signing up and onboarding.
Core functionalities: information generation via suggested/custom prompts and crafting personalized connection request messages.

Dashboard

Onboarding flow.
Key sections: Home, Post Templates, Prompt Library, Model Training, and Settings.

Methodology

Cognitive Walkthrough – Simulated a new user journey to spot friction points and missed opportunities.
Heuristic Evaluation – Assessed usability against clarity, error prevention, and feedback principles.
Expert Review – Identified design gaps impacting user engagement.
Annotated Screenshots – Captured key issues with suggested improvements.

Key Findings

Chrome Extension Issues

🚨 Misleading Sign-up Navigation
✅ Ensure clear CTAs and accurate page routing.

🚨Task Completion Failure – AI Suggested Prompts Not Working
✅ Debug AI prompt system to improve reliability.

🚨 Negative Framing in Loading Animation Copy - Reduces User Trust
✅ Use copy that is framed positively to inspire confidence in user or keep it neutral.

🚨 Poor Quality AI Generated Content - Reduces Credibility
✅ Make simple fixes like clearer language.

🚨 Unclear Signifiers and Affordances Lead to Confusion
✅ User guides and tutorials for first time users increase feature adoption.

Dashboard Issues

🚨 Premature Upsell Prompt
✅ Delay upgrade messaging until users experience core product value.

🚨 Lack of Onboarding Guidance
✅ Add welcome messages, tooltips, and walkthroughs.

🚨 Unclear Button Functions & Accidental Clicks
✅ Label buttons clearly and provide hover explanations.

Business Impact

Higher Retention: Better onboarding reduces early drop-offs.
Improved Conversions: Clearer sign-up flow boosts trial-to-paid transitions.
Increased Engagement: Enhanced navigation encourages feature exploration.
Lower Support Costs: Reducing confusion minimizes user frustration.
Stronger User Trust: A seamless experience builds credibility.

Conclusion

This UX audit identified critical design issues that, if addressed, can significantly enhance Reepl’s user experience, retention, and conversion rates.

First-use impressions are crucial for product adoption and retention, especially for early-stage products aiming for market fit.
UX audits help uncover design issues that are often invisible to internal teams.
User research and usability testing should be incorporated for continuous improvement.